Search Engine Optimization (SEO) is an effective technique or method for promoting web pages visibility in major search engines such as Google, Yahoo, Bing and a lot more. In this procedure, there are many techniques including Keyword Research and Optimization, Meta Tags Analysis and HTML Coding. The increase in web page visibility and vice-versa can boost up business productivity or sales. The functions are dedicated to the websites in order to acquire top and higher ranking in the major search engines or SERPs (Search Engine Result Page). The SEO professionals promote backlink and inbound links in order to increase link building.
Google Panda Update-This update is crafted to reduce the rankings of low quality websites that have duplicate, unnatural and value added text for users. Apparently, the rankings will increase with high quality web page.
Google Penguin Update-This algorithm focuses on web spam. The sites violating the current guidelines represent the black hat SEO techniques and will face different disadvantages. Keyword stuffing, cloaking or duplicate content comes under the black hat techniques which should be totally eliminated or degraded by any company.
Some functions of Google Panda and Penguin Updates are:
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