A page full of links to a bunch of different websites. Used to trick search engines into giving a higher ranking for a keyterm on a particular page.
History Of Link Farm: These were developed by search engine optimizers in 1999 to take advantage of the Inktomi search engine’s dependence upon link popularity.
Inktomi engine at that time maintained two indexes, where Search results were produced from the primary index which was limited to approximately 100 million listings. Thus, Pages with few inbound links continually fell out of the Inktomi index on monthly basis. Link farms has helped to stabilize listings primarily for online business Web sites that had few natural links from larger, more stable sites in the Inktomi index.
By the time Google search engine became popular, search engine optimizers learned that Google’s ranking algorithm depended in part on a link weighting scheme called PageRank, rather than simply count all inbound links equally.
A link farm is a group of web sites that all hyperlink to every other site in the group. These can be created by hand, but are mostly created by automated programs and services. It is a type of spamming the index of a search engine. It consists of sites that link to other sites for the sole purpose of increasing their link popularity score. Link Farming is also known as Link Stuffing.
Good Linking Strategies should be used. This can be achieved by:-