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Link Farm

 

A page full of links to a bunch of different websites. Used to trick search engines into giving a higher ranking for a keyterm on a particular page.

See Also:

SEO, Page Rank, Deep Linking, Linkage

Link Farm

History Of Link Farm: These were developed by search engine optimizers in 1999 to take advantage of the Inktomi search engine’s dependence upon link popularity.

Inktomi engine at that time maintained two indexes, where Search results were produced from the primary index which was limited to approximately 100 million listings. Thus, Pages with few inbound links continually fell out of the Inktomi index on monthly basis. Link farms has helped to stabilize listings primarily for online business Web sites that had few natural links from larger, more stable sites in the Inktomi index.

By the time Google search engine became popular, search engine optimizers learned that Google’s ranking algorithm depended in part on a link weighting scheme called PageRank, rather than simply count all inbound links equally.

 
What does a Link Farm mean?

A link farm is a group of web sites that all hyperlink to every other site in the group. These can be created by hand, but are mostly created by automated programs and services. It is a type of spamming the index of a search engine. It consists of sites that link to other sites for the sole purpose of increasing their link popularity score. Link Farming is also known as Link Stuffing.

Google considers link farm as a practice of spamming. Links farms may result to removal of the site from the index.

Good Linking Strategies should be used. This can be achieved by:-

  • Link only to websites that are related to your website.
  • Links tightly focus on the site’s topic and avoid diluting the theme of your site. A coherent theme increases search engine rank and helps visitors find the information they need.
  • Search engines don’t just count the number of links, but also they evaluate the relative importance of inbound and outbound links. Thus, link farms don’t help. It is far better to have 100 good inbound links from popular pages than 1000 links from a link farm stuffed with spam sites.
  • Automated link generators must be avoided. Automated programs that send emails to other webmasters and offer to trade links are rarely effective, so this practice should be avoided. A good linking strategy should be personalized. Automated email messages that say: “Hi! Want to have trade links?” rarely pay off. If trade links are used with a site, then send the webmaster a personalized email that briefly outlines why you like the site and how a link to your site will enhance it.
  • Links that are included in page content and contain the page’s keywords are of more value than links exiled to a website’s “Related Links” page

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