Also known as a doorway page, an information page, or spam. A web page created for the sole purpose of ranking well in the search engines. This is something that you do not want to have on your website.
SEO, Page Rank, Deep Linking, Linkage
Bridge Pages are often easy to identify that they have been designed primarily for search engines. Sometimes, a bridge page is copied from another high ranking page, but this is likely to cause the search engine to detect the page as a duplicate and exclude it from the search engine listings.
More sophisticated Bridge pages are called Content Rich Bridge pages and are designed to gain high placement in search results without using redirection.
It includes at least a minimum amount of design and navigation similar to the rest of the site to provide a more human-friendly and natural appearance.
Home pages are regularly misconstrued to equate to Bridge pages within the literature.
Construction of Bridge pages
A content rich bridge page must be constructed in a Search engine friendly (SEF) manner. Or else it may be construed as search engine spam possibly resulting in the page being banned from the index for an undisclosed amount of time.
Bridge Page may utilize::
- Content using Keyword density strategies in order to rank higher in the index.
- Search engine friendly navigation for easy spidering.
- Title Attributed images for keyword support.
- Using Title Attributed links for keyword support.